AI Insights · Timothy · July 2025
Top 5 Drawing & Coloring Apps on iOS in the US: Q2 2025
Explore the performance trends of the top drawing and coloring apps on iOS in the US during Q2 2025, with insights from Sensor Tower.
In the second quarter of 2025, the performance of the top drawing and coloring apps on iOS in the United States showcased interesting trends, as reported by Sensor Tower.
Color by Number：Coloring Games from Wildlife Studios saw a steady increase in weekly revenue, reaching approximately $131K by the end of June. The app's weekly downloads peaked at around 148K in early May, while its weekly active users rose significantly from 254K to 556K over the quarter.
Color Pop AI - Coloring Book by MWM maintained a stable revenue, fluctuating around $190K throughout the quarter. Downloads showed a slight decline, with weekly figures hovering between 50K and 71K. The active user base experienced a dip from 206K to 199K by the end of June.
Zen Color - Color By Number from Oakever Games had a modest revenue increase, peaking at about $6.5K. Downloads remained relatively stable, with weekly numbers around 35K to 50K. However, active users decreased from 829K to 623K over the quarter.
Happy Color by Numbers Game by X-Flow showed a slight increase in revenue, closing the quarter at approximately $5.4K. Downloads varied, with a high of 50K in late June, while active users decreased from 1.86M to 1.49M.
Finally, Phone Case DIY by Crazy Labs, despite generating no revenue, had a consistent download rate, peaking at 35K in late May. Active users increased from 144K to 224K by the end of the quarter.
These insights indicate diverse trends in user engagement and financial performance among the top drawing and coloring apps. For more detailed insights, visit Sensor Tower.
